When it comes to interviews for Internet marketing jobs, there are always going to be some specific questions related to Internet marketing that are going to be asked– so we have prepared a list of important questions and answers which can be helpful from interview point of view and prepare them before facing any Internet Marketing Interview.
Ques1. What is Digital Marketing?
Ans. It is the process of using various tactics to convert leads into customers. The main objective is to promote brands and increase sales through various digital marketing techniques.
Ques2. How to categorize in Digital Marketing?
Ans. The digital marketing/communication can be categorized into two sections:
Inbound Marketing: This section takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This section includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums
Ques3. What is SEO?
Ans. Search Engine Optimization(SEO) is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost search engine ranking.
Ques 4. Explain what is a keyword in digital marketing? How important is it from the point of SEO?
Ans: “Keyword” is a word that a users enters into a search engine(Google, Bing, yahoo, duck-duck-go, baidu etc.) to search for specific information. For example: Writing “best restaurants in Delhi” is a keyword.
From PPC and SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
Quest 5.Mention what are the key areas where you can use keywords to optimize the site ranking?
Ans. For better page ranking, keywords should be placed in the following areas
- Website URL
- Website Title
- Meta tag
- Web page content
- Keyword density in body text
- Alt Tags
- Image Names
- Domain Name
- Anchor Text
Ques 6. What is PPC (Pay Per Click)? How is Google AdWords related to it?
Ans. Pay Per Click is a technique used to direct traffic to websites. In this method, advertisers pay to the website owner or host of the website, when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
- Google AdWords is the single most popular PPC advertising system in the world. It works on Pay per click model. This platform also enables the business to create ads that appear on Google search engine.
Ques7. What is on-page and off page optimization?
Ans. On-page: what is your website about?
Off-page: how popular your site is?
On-page SEO is the act of optimizing different parts of your website that affect the search engine rankings. Factors responsible are:
- Title Tags
Put targeted keywords in the title tag of each page on the website.
- Headings (H1)
Headings are usually the largest words on the page, and because of this reason, search engines give them a little more weight than other things. Target keywords should be placed into the headings of each web page, but make sure to write content accordingly.
- Url Structure
Put keywords into URLs if possible. Don’t change old URLs unless you plan on redirecting your old ones to new ones.
- Alt Text For Images
Any content management system should allow adding “alt text” to all images on the website. This text isn’t visible to the visitors. Search engines crawl images in a way, so inserting some relevant keywords in the description of the image will help search engines understand the page’s content.
- Page Load Speed
Google wants to help its users find what they are searching for as quickly as possible to provide the best user experience. Therefore, optimizing pages to load faster helps the site rank higher in the search results.
- Page Content
The content on your pages needs to be useful to people. It needs to be easy to read and provide information to the end user. Google has various ways to measure if your content is useful or not.
- Internal Linking
Linking internally to other pages on the website is useful to visitors and it is also useful to search engines.
Off-page SEO refers to activities outside the boundaries of the web page. The most important are:
- Link Building
- Social Media
- Social bookmarking
- Link Building
Link building is the most popular off-Page SEO method. By directing external links to the website, you are trying to gather as many ‘votes’ to bypass the competitors and rank higher. For example if someone likes an article and references it from his/her website, then it is like telling search engines that this page has good information. This can be achieved through :
- Blog Directories
- Forum Signatures
- Social Media
Social media is a part of ‘off-site SEO’; it’s also a form of link building. It should be noted that almost all of the links from social media sites (Twitter, Facebook, Google+, LinkedIn) are “no follow” but they have great value.
- Social Bookmarking
Social bookmarking is a good way to get traffic to your website. Web sites like reddit.com, digg.com, stumbleupon.com, scoop.it and delicious.com are used to promote your content.
Ques8. What is keyword stuffing?
- Keyword stuffing is the practice of inserting a large number of keywords into Web content and meta tags in order to increase a page’s ranking in search results and drive more traffic to the site.
- Keyword stuffing is considered as an unethical SEO (search engine optimization). The practice is often used to drive traffic to fraudulent or malicious websites.
- Keyword stuffing in content is known as spamdexing.
Ques9. What is the difference between black hat and white hat SEO?
Black hat SEOrefers to practices to improve rankings in ways that are not approved by search engines.
- They go against current search engine guidelines.
- Site is banned, de-indexed or penalized through lower rankings.
White hat SEOrefers to use of good practices to achieve high search engine rankings.
- They comply with search engine guidelines.
- Site lasts for a long time.
Ques10. List out some of the useful online marketing tools?
Ans. Some of the useful online marketing tools are
- Google Analytics
- Google Keyword Planner
- Google Webmaster
- Digital point keyword tracker
- Crazy egg heat maps
- Google AdWords
- SEO MOZ
- XML Sitemap Generator
The best way to memorize these answers by reading about Internet Marketing and implementing these techniques in the real world. We have just listed some of the important questions in Internet Marketing. In case, you need answers to some additional questions, please add them in the comments section below. We will make sure to help you and answer your queries.
In order to understand Internet Marketing concepts in depth, it is advisable to join an Institute where practical aspects of Internet Marketing is covered. ADMEC is an ISO 9001:2015 Certified premiere Institute offering many Diploma and Certificate Courses in Internet Marketing, SEO, Google AdWords, Social Media Marketing and much more.