What is Alexa?
Alexa is a product of Amazon that maintains the ranking of websites according to their performance.
In case of a website, the daily number of traffic visitors and page views decides the Alexa ranking on websites.
More traffic = increase in Alexa ranking
The main important part of Alexa ranking is to give more value to search for for traffic that passes from a website. It means that, when visitors having Alexa toolbar installed on their browser and visits your site, your website ranking will be boost up.
Important Tips to improve Alexa Ranking of a Website
1. Write Quality Content
As you know content is the main part of any website. If you use non duplicate content for any website as well as submissions then definitely your Alexa ranking will definitely improve. You can read about “How to Write SEO Friendly Content” here.
Unique Content = Search Engine Ranking (Improved) = Alexa Ranking Improved
Actually, search engine loves unique content of any websites and their submissions as well. If your content is unique then search engine ranking will improve & if search engine ranking will improve then Alexa is also improved.
2. Install Alexa Toolbar
It is the best way to improve your Alexa ranking because all your visits to your websites will be reflected in your rank. It includes pop blocker, search engine entry box, a link to amazon.com and information about current Alexa ranking.
3. Work with Relevant Keywords which Drive Traffic to your Site
To enhance your site ranking on Alexa you need to work with targeted, relevant and traffic fetching keywords. It is highly recommended to go for keywords research before moving ahead to promote your website. In order to develop rich quality content, you should have targeted keywords. There are many free tools (like Google Ads) available online for finding the relevant keywords related to the respective domains. You can even try Alexa’s Keywords Difficulty Tool.
4. Content Posting
The most beneficial and important part is to post quality content so that you will get more and more search engine traffic which helps you to improve Alexa ranking easily.
Here, good back links means = Do Follow back links.
Dofollow links (increasing) = PR (increasing)
PR (increasing) = Website is capable enough for sponsorship, affiliate marketing etc.
5. Social Networking
Actually, social networking brings you the number of visitors to your websites and due to the increment in the number of visitors’ Alexa ranking will definitely improve. There are various sorts of social networking websites which will help you to get the number of visitors:
So, if you have spare time then you should do it
6. Submit Websites/Blog to Search Engine and Directories
Blog indexes stores websites and online journal destinations as indicated by distinctive classes. When your website is affirmed by the catalog, you will be on a track to turn into a holder of a marked web journal webpage. It will bring movement on your site and serves to bring inbound connections.
7. Work on Quality Backlinks
For a looked-for ranking producing more and more quality backlinks is exceedingly suggested by experts. Quality backlinks assist the search engine to clearly define your site’s authority and quality. Consequently, it will boost your site’s Alexa ranking.
8. Analysis your Site to Ignore Ranking Affecting Errors
To boost your site Alexa ranking you need to ensure that your site is running accurately, all the existing webpages are accessible, and your site doesn’t have any error that can create hindrance in your SEO efforts. Major search engines like Google observe the site errors very deeply and your site can be downgraded in the search results if they find any error on the webpage.
To analyze the website there is an advanced audit tool on Alexa.com. Try it once and find out the serious errors and other technical issues that you can correct to improve your Alexa ranking.
9. Increase Search Traffic on Your Website
Website traffic will be improved due to more and more search engine traffic. If your website is being indexed on the first page of search engines then you will get more and more search engine traffic due to which Alexa ranking will be boosted.
Non SEO Tips
- Consistent Blogging
- Encourage visitors to share your site
- Guest blogging
- Directory listing of your website
- Use proper keywords. Use keywords in each of your web page title, description, the domain name (on page SEO)
- Use ALT tags in images and links
- Use proper Anchor tags
- Use strategic keywords in the meta title
- Do a proper on-site and off-site optimization
- Good backlinks that can shoot your site at high rank in search engines. Uses do follow links mostly
- Get paid traffic with the help of Google Ad words or Microsoft Ad Centre.
10. Most Important Tips at the End
I am putting this point as per my experience basis. I recommend installing Alexa Widget or Toolbar on all of your browsers in all the computers if you have multiple and set your website as a default website in all them. Share your content on social network as much as you can and see the change in Alexa ranking week by week.
Boost in Alexa ranking of your site is a result of activity searches on your site. Activity that uses Alexa toolbar matters a considerable measure in this track.
There is no immediate connection between the SERP positioning and Alexa positioning of your site. The connection goes by means of activity.
At the point when your site is legally obvious on SERP results, there will be more increment in activity and it brings about better Alexa positioning. Better the Alexa positioning, more the site is prominent. More the site is mainstream, high the guest activity, which brings about more support in Alexa positioning.