Content writing is one among the most important facets of On-page SEO. Copy writing for SEO though appears to be simple, but is a complex process. Before start writing content, one should consider the below given tips to write SEO friendly content.
In today’s age, the concept of writing SEO friendly content has changed drastically and become difficult too.
Many changes have happened in content writing for SEO since Google had launched a major change in its algorithm namely Hummingbird back in the year 2013.
There is no such SEO training institute in Delhi and India that is covering content writing training along with its internet marketing and other SEO and SMO courses. It makes also very difficult to find out a good candidate to write for SEO. So, I planned to put some light on “Effective Tips to Write SEO Friendly Content” this week.
What’s the Need of Writing SEO friendly Content for a Website?
Before proceeding further, I would like to discuss a universal question often came to me i.e. Why content of a website is so important? Or What’s the need of writing SEO friendly content for a website?
Quality Content Attracts more Visitors
Quality content or unique content gives indication that visitors/ audience might find it interesting and proves to be a deciding factors whether they want to do business with you or not.
Intense Competition in the Market
Presently almost all companies whether small or large are competing over the internet. To lead in the race it one should seriously consider writing SEO friendly content for their website.
Such an activity increases the probability that your website might get more readers or visitors, all of whom may serve as potential /productive customers for your business.
Good and Unique Content is Required for a Search Engine Friendly Website
Good content improves the chances of visibility in search engines surely.
As you must know there are two things to do for a better SEO; On page and Off page SEO. So, for On-page SEO unique content is highly recommended.
To Determine Content is Worth Linking or Not
Furthermore search engines will read it to determine keyword relevance. Other websites will read it too and decide whether you’re worth linking to. Being a major fact “Nothing worth linking to means low ranking of the website”.
Effective tips for writing SEO friendly content
So far you must have learnt about the relevance of writing SEO friendly content for a website.
Primarily there is no such hardcore rule available for writing SEO friendly content as Google algorithm keeps on updating. Thus it’s become really difficult to keep track of each new updation (from SEO point of view).
Therefore in the ongoing blog, we’ll discuss some of the general yet significant tips for writing SEO friendly content that will definitely help you to boost your online presence and visibility.
1. User-Interactive Content
It’s a universal tip that all content writer should bear in their mind. Write anything – be it good or bad but make sure that is should be user- interactive.
A diligent content writer is one who writes for his audience and provides them with worth reading as well as informative content.
2. Unique Content
Copy writers should ensure that their content should be unique in every aspect. Existence of duplicate content in your piece of writing is a big noooo for search engines.
If your content is found to be duplicate then search engines will give it least preference. There exists some algorithm or statistics which will automatically check your content before publication.
Furthermore some very good free online writing tools are also available using which one can find out what piece or part is unique or not of your content for SEO.
3. Emphasize On the Keywords
Another major & radically important tip for writing SEO friendly content is the work on Keywords. Keywords as the name specifies are the few important words that should be emphasized upon in every piece of writing SEO friendly content.
What are keywords?
Keywords are generally those words which are usually searched by users while searching for something specific.
Important Tip: A SEO content writer must put all the important keywords especially in the first and last few paragraphs because search engines notice these sections seriously.
For example: If a person is looking for a SEO training guide, then in his search he would probably enter “Best SEO Training Guide.” These words enter by the user will serve as good keywords for initial or further writing.
4. Compose Eye-Catchy Headlines
Another important aspect of writing SEO friendly content is to write eye- catchy headlines.
An effective headline (or punch-line) has a long lasting impact on readers mind. A Headline usually gives a brief indication about the text to be covered. Therefore we can’t ignore its relevance.
Ensure that your headlines or taglines should be accurate, clear and interesting in order to grab the users’ attention.
5. Be Aware of Keyword Density & Avoid Keyword Stuffing
Being a SEO content writer, one more tip that I would like to share with you that there is a minimum and maximum limit for keywords in content. This limit can be called as ‘Keyword Density’.
An optimal keyword density for a blog is 2% to 3%.
It means if you have an article of 500 words then your targeted keywords can be repeated out in this article 10-15 times.
Important Tip: Do not compromise the readiness and flow of the content by adding unnecessary keywords. Say a big no to keyword stuffing.
6. Create Effective Meta Tags
The entire digital marketing education industry using internet specific strategies highly believe in Meta tags.
What are meta tags?
Meta tags are a special kind of information that is very useful for search engines.
Title tag and meta description are some of the important tags.
Make sure that your title tag and meta description are clear and make use of rich keywords.
Title tag and meta description are those little tools that can help you to increase your online presence, so one should definitely consider them.
Important Tip: Keep the length of title tags less than 70 characters. For meta description, keep in between 120 to 150 characters.
7. Use Videos and Images
Someone has rightly said,
“An image is capable of expressing thousand words.”
It’s an established fact that people are more attracted towards graphics or videos rather than focusing on the written text.
Therefore while writing SEO friendly content for varied websites, content writers should make effective use of images and videos.
Such an activity definitely helps in developing user’s interest and keep them engaged in reading text.
8. Link In and Link Out
Another tip in the row for writing SEO friendly content is link-building.
Putting links to the sources used in a piece of content writing will have a firm or positive impact on its SEO.
Rational behind putting these links is to offer more valuable information to the readers. It increases the likelihood that your content might be viewed, read and get shared with other individuals.
What is link building?
Link-building be it internal or external (linking to articles or blogs) are the method of giving further information and citing sources. Such an activity will optimize the search engine ranking of a website.
9. Make Effective use of Social Media
Social media is one among the powerful tool that can help you to increase your online presence via sharing & promoting content in field of Search Engine Optimization and Internet Marketing.
The power of social media lies in sharing.
Sharing content will not only help you in getting links, more traffic and share, but also your content will appear more popular and relevant on Google.
Content can be shared using relevant forums, blogs, newsletter, influences and by making use of allied social media sites such as Facebook, Twitter, LinkedIn, Instagram, and many more.
10. Page URL’s
I know this point can raise a dispute, because in general creation and planning of URLs come after the content is written.
But sometimes if a company is asking to write or rewrite something for the existing web page then you need to check the keywords in the URL and Meta tags too.
So, an important tip for writing SEO friendly content is to implement keywords in the page URL likewise in meta tags.
Having a page URL, that gives an indication of the page’s topic permits search engine crawlers to scale your page relevance as against those URLs which are irrelevant or inaccurate.
- Good example: https://www.admecindia.co.in/course/advanced-seo-master-course
- Bad example: https://www.admecindia.co.in/courses-SEO-123.html
Summarizing Tips to Write SEO Friendly Content for a Website
Many companies may ask to write Meta tags and URLs from the content writer too.
So in this case I would like to express one important tip over here to write SEO friendly content is that you must repeat your targeted keywords everywhere in your article, title, description, abstract, and URL of the page. It will help you in improving the visibility of a website in search engines.
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