Presently the animation industry is one among the booming industries in the world and encompasses a bright future. Animation as a career is up-surging and touching new heights .The technology allows the users to optimize the interaction and communication of their product or characters on the visual side.
The Media and Entertainment industry have witnessed a significant demand for professional animators and executives worldwide, whether it’s for films, cartoon film making, video game designing, industrial designing, etc. We can say that the animation industry has opened the doors for young aspirants and creative professionals towards the path of a success.
Scope of Animation
The Indian animation trade is in its developing stage daily popping out with many contemporary and artistic ideas. In the year 2011-2012, new media segments like Animation and VFX, Gaming, Multimedia and Web design had witnessed strong growth rates. Recently the Animation and VFX (visual effects) employed in films like Ramayana: The Epic, Ra-One, Robot, Hanuman and forthcoming movie Krissh 3 was praised by everybody.
The recent release of Bollywood films coupled with the success of Hollywood films in India and overseas market, proves that Indian audience is now ready for the Animation and VFX based movies. According to the experts, within the few next years, the Indian creative professionals will certainly produce the animation of international quality and is meant to achieve a growth of 5500 crore by the end of the year 2014.
Furthermore with the advancement of technology and the introduction of 3D animation has opened its doors in numerous fields of Indian business trade as 3D animation provides a more real appeal of the characters and has a strong impact on the minds of individuals.
Segments Where Animation is Used
Earlier people had a misconception that animation is only restricted to commercial television content like cartoons and 3D animation film making with special effects. But with the advent of computers and high end technology within the field of animation, has expanded its existence in many professional fields such as:
Media and Entertainment Industry
Media and entertainment industry is extremely wide in itself comprising of all forms of segments for information dissemination. It’s broadly categorized as Television industry, Print industry, Radio industry and Film industry. It also includes T.V commercial and promotional advertisements, online and mobile entertainment.
Medical and Forensic Animation
3D computer animation technique is being used in sectors like healthcare and pharmaceutical in the form of a short film generally based on surgical or physiological topics. Medical animation is used as learning or informative tool for doctors and their patients. Scientists and forensic professionals make use of computer animation, stills, and other form of visual aids that helps the investigators to resolve cases.
Engineers can form the virtual models of products and other mechanical designs using computer modeling and animation techniques. Creation of such virtual structures permits the engineers and developers to undertake intensive experiments on the models, therefore eliminating the wastage of huge amount of time, cost and efforts on the part of the company and such professionals.
Animation in Education
3D animation is successfully employed within the education sector. Animation has become one of the best mediums to teach the students in a simplest manner as students will retain more by seeing animated pictures or characters.
Apart from the above-mentioned sectors animation is being used in other sectors also by big corporate houses for instance:
- Aviation industry (for e-ticketing/booking)
- Internet ( Web Designing, Logo Designing, etc.)
- Fashion Designing
- Jewelry Designing
- Interior Designing
Job Prospects in Animation
Animation offers highly paid career option to the individuals who possess excellent creative skills and capabilities in them. Following are some of the job prospects or designations where an individual can place himself by opting animation as a career:
- 2D/3D Animator
- Web Designer
- Multimedia Professional
- Content Developer
- Technical Trainer
- Motion Graphic Artist
- Pre & Post Production Executive
- Texturing Artist
- Rigging Artist
- Audio/Video Editor and many more…
No doubt animation offers great career option for an individual at entry level or professional level, but it calls for extreme visualization, efforts and patience on the part of the students, learners and professionals.