Advertising Design Standard
Advertising Design Course from our institute is a long-term diploma course specifically concerned with the training of designing and promotion of products and services in the market through the print media and internet. You will equip yourself with the knowledge and understanding about the design, marketing, and promotional design strategies which enable them to convince the audience to become a consumer. You are expected to use your creative designing skills together with understanding of business and marketing objectives in order to achieve successful advertising design campaigns. This course covers mobile website designing to gather the leads from smartphones and tablets too.
Eligibility to Join our Advertising Design Course
- 10+2 or Intermediate passed candidates are completely eligible for this Advertising Design course.
- Interest in working with computer, creative exercises like sketching & drawings, and logic building skills would be added advantages.
The Advertising Design Course at ADMEC Multimedia Institute emphasis upon understanding the imaginative power of visual and textual advertising communication through proper graphic design and web design training. Hence subjects will learn few important topics in this course such as visual studies, concept development through digital photography and the socio-culture context of advertising design will be developed. Furthermore, through this Advertising Design Course students will equip themselves with the great understanding and knowledge of a wide range of advertising design related processes and systems for example internet advertising, press advertising, social media advertising, billboard/ transport advertising, corporate identity & branding, SEO etc. Our institute will arrange sessions to our students for intensified training in digital photography course and product photography courses too.
Semesters and Modules:
Advertising Design Standard Course combines two semesters to prepare you for print and electronic advertising design mediums. In the first semester, you will learn everything related with print media advertising or graphic designing. For in depth knowledge of Advertising Design Standard course, the first semester of Advertising Design Standard course is divided into three modules.
Module I Computer Fundamentals & Digital Illustrations
First module of Advertising Design Standard Course at our institute covers everything which is essential to design a better corporate identity by the means of print media including basics of design, design principles, color schemes, color theory, sketching etc.
- Overview of Computers
- Design Principles Basics
- Visual Grammar
- Color Schemes
- Color Meanings and Importance
- Case Studies
Module II Image Magic & Layouting Techniques
This module of advertising design standard course is the production base module, imparting an in-depth understanding and training of advance techniques of layouting and designing. Students will discover new techniques to enhance their photographic skills, to build comprehensive page layouts, and professional photo editing techniques.
- Artistic Visualization
- Concept Development
- Working with Layouts
- Advanced Raster Techniques
- How to do Retouching?
- Making Collages
- Adding Special Effects
- Color Correction
- Photo-restoration technique
- Matt and Digital painting
- Masking Techniques
Module III Pre-press & Post-press
This module will train you in how to prepare your designs for further processing in printing press etc. Students will learn how to set up and operate offset and digital printing presses and process print jobs.
- Types of presses
- Materials used
- Digital file storing
Semester II: Web Design & Interactivity
In the previous semester, you have studied about print media or graphic designing. In this second semester of advertising design standard course, students will get training about the unique and modern medium of advertising and branding. This semester covers everything that comes within screen based promotion such as website designing, responsive website designing, presentation designing, web ads designing, intro designing, interface designing, web promotion, internet marketing, social media optimization etc.
This course curriculum of Advertising Design Standard Course provides a complete solution to the design, creation, and maintenance of the web pages and websites. Through this course, you will get training for critically evaluating web site quality, maintaining quality web pages, web design standards, why they're important, and learn to create, use and manipulate images.
Module I Web Fundamentals & Web Graphics
It is a unique blend of front end website designing which covers fundamentals of web layouts, grid systems, and other page elements which are important for visual communication creating website user interface designs for different devices like mobile phones, tablets etc. Students will also learn how to change digital design mockups into static web pages.
- Significant Principles of Website Designing
- Designing and Planning of Web Pages
- Making Web Buttons and Icons
- Making Beautiful Web Templates
- Overview of Web Colors and Typography Concepts
- Understanding Browsers and Design Limitations
- What are Good vs Bad Websites
- Web File Formats
- Creating Animated Web Ads, E-cards, Presentations, Intros, Web Headers
- Exploring HTML5 & CSS3
- Designing with Tables & DIVs
- Tests and Projects
Module II Multimedia & Web Interactivity
This module will focus on various scripting languages and advanced methods for creating a professional and mobile friendly responsive website. It will also teach students the importance of multimedia in web interactivity.
- Website designing using HTML5 & CSS3
- Responsive Website Designing
- DOM and BOM
- Creating advanced animation using jQuery
- Coordinating Sounds in Animations using HTML5 Audio API
- Embedding videos in Web Pages using HTML5 Video API and jQuery Plugin
- Cross Browser Compatibility Issues
- Test and Projects
Module III Productivity & Website Management
This module will cover important concepts like how to increase web productivity, uploading a website, maintaining a website, and validation of a website.
- Web Hosting
- Domain Registration
- Uploading a Website
- Important Tips for Fast Loading Website
- CSS Compression
- Image Optimization
- Use of CSS
- Learning Website Management
- cPanel management for creating FTP accounts, handling website performance, and create error pages for your website
- What is the future of the Web?
What You Study?:
Advertising Design Standard Course at ADMEC Multimedia Institute will cover training in the following contents:
- Adobe Photoshop
- Adobe XD
- Adobe Illustrator
- Adobe Dimension
- Adobe InDesign
- Product Photography
- Still Photography
- Adobe Acrobat Reader
- Adobe Bridge
- Prepress and Postpress
- Bootstrap 4
- Adobe Dreamweaver
- Responsive Website Designing
- Dynamic CSS- SASS
- Twitter Bootstrap
- Grid Systems
- Hosting & Domain
- SEO (Search Engine Optimization)
- SMO (Social Media Optimization)
- Art and Sketching Classes
- Visual Grammar
- Tests & Projects
- Portfolio Development
Our institute will provide advanced training to the students for above mentioned applications and topics and they all are in their latest version in this Advertising Design Standard Course.