Hola Amigos! We are back with another blog and this time we have brought a really amazing stuff for you. In the next 2 months, we’ll be entering a new decade and it won’t be a lie if I say that 2021 will be the year of visual content. With 40% increase in social media content sharing, it becomes essential for every individual to stay updated with at least basic designing terms. I have been part of this industry from last 3 years and understood the fact that like any other technical profession, Graphic designing is also a full-fledged dynamic industry that has its own terms and languages that designers use to communicate with each other.
Thankfully, we live in the age where turning into an intermediate designer from a novice one is quite easy. But what brings the difference is how we present and communicate our designs with the rest of the world. The journey of good to great designer starts with the strong foundation & understanding of some designing terms. Even most amateurs’ designers don’t know the difference between the common terms like typeface and font and use them incorrectly.
Have you wondered what an extra knowledge can do? We have brought an interesting blog that carries all the Misunderstood Terms that are used by Noob Graphic Designers so that you understand the difference and use them wisely in the future.
1. Fonts and Typeface
Most of the designers still get confused between these two. Font actually means the variations available in the typeface. For example, bold, light, italic, condensed, extrabold etc whereas typeface means the collective family of fonts. A family where all the letters are of the same style. For example, Roboto is not a font it is a Typeface. Sometimes when people refer to fonts, they want to refer Typefaces.
2. Tracking and Kerning
One of the most misunderstood terms that designers use bluntly are Tracking and kerning. Tracking refers to the space between the group of letters while kerning let you alter the space between individual letters. Using kerning, you can add or subtract the spaces between the letters to make them visually appealing
3. Backdrop and Background
Backdrop is a cloth used behind the main object in sketching, fine arts and photography whereas Background is anything that is behind something. If you are talking to a graphic designer or about designing industry you have to use background and not backdrop.
4. Gradient and Gradient Mesh
A standard gradient option creates a gradual gradient effect in the object whereas gradient mesh creates a grid with the editable points and allows you to add colors on every point. Standard Gradient comes with limited options like linear or radial but in Gradient mesh you have to adjust any color on any point according to your preference.
5. Tint and Tones
When white is added to a pure color we get tint of that color and when we add grey to the pure color the output is called tone. Tint increases the lightness of the color while tone results in reduction of chroma of the color.
6. Hue and Color
Color is used as an umbrella term which includes all other terms like tint shade tone. Color is the general and wider term that incorporates all the elements while Hue is the term used for the purest form of colors – red, orange, yellow, blue, green and violet. Pure Black, Pure white and Pure Grey doesn’t contain any hue.
7. Whitespace and Negative space
White space refers to the space present in the design used to give a breathing space to the elements while the negative space is obtained when two or more object interacts with each other’s. It is not compulsory that white space is white in color, It can be of any color. Whitespace improves the understanding and readability of the design. Absence of this can result in chaotic output. In negative space the object interacts in such a way that it gives the illusion of real object.
8. Lettermark vs Wordmark
Lettermark is a kind of abbreviation of the brand name designed as a logo. Companies use these because they are relatively easier to remember and left a long-lasting impact on viewer’s mind for example ‘W’ in Volkswagen logo. Wordmark refers to logotype which contains the full name of the company. These kinds of logos are generally created using typographic effects and are widely used across the world for example, FedEx, CocaCola, etc
9. Black-White and Grayscale
True black and white image contains only two colors i.e. black and white whereas Grayscale images consist of black, white and shades of grey.
10. Wireframes and prototypes
A wireframe is basically a static representation of the final product. It provides the basic guidelines and structure to the website. For designers and developer’s wireframe act a skeletal framework which they can follow while working. Prototypes provides a more detailed design model of the product. With prototypes you can include various visual attributes like animations, transitions, events and much more in your design.
So, these were a few terms that we all have misunderstood. Don’t worry if you have just started. We all went through this phase where design terms become extremely tricky to handle. But the good part is the more we indulge ourselves into it the more we become familiar with the terms in detail.
I hope this blog has clarified all your doubts regarding these. So, what are you waiting for get ahead of your competitors while showing off these basic yet essential skills?
Also, do you have some words too that you misunderstood at first? Share with us in the comment section. We’ll be happy to hear you. If you want to learn graphic designing then join ADMEC, which is the best graphic design institute in rohini as we provide the exclusive range of graphic design courses in delhi.