How Knowledge of Typography Make You a Better Graphic Designer

ADMEC Multimedia > Graphic Design > How Knowledge of Typography Make You a Better Graphic Designer

Typography is an art of arranging the text to make it readable and appealing when displayed. It is basically the visual component of the written word.

The typeface plays a very important role in your design. It can either improve or spoil the design. Being an effective typographer is more about good skills than good taste.

When we talk about typography there are certain terms to be kept in mind:

Leading

Leading

Leading refers to the vertical space between each line. For legible text that is comfortable to read, a general rule is that the value of leading should be greater than the font size.

Tracking and kerning
Kerning refers to adjusting the space between characters to create a good pairing.
Tracking is similar to kerning but they aren’t the same, tracking refers to the space between all the characters and is applied equally.

Tracking and kerning

Things to be kept in mind regarding typography while making a design:

  • Readability- readability refers to how easy it is to read phrases, words or sentences of a book, web page or any article.
  • Legibility- legibility refers to how easy it is to distinguish one letter from the other in a particular typeface.

There are certain factors that determine whether a text is readable or not.
Fancy fonts always restricts readability when used in the body content, therefore they should be avoided for that example.

Fancy Fonts

There are certain factors that determine whether a text is readable or not.
Fancy fonts always restricts readability when used in the body content, therefore they should be avoided for that example.

The paragraph on the right side is too decorative for the body content which ultimately restricts readability. However, the content on the left side is much more readable.

Typefaces to be used for body content

The two good choices for the body content are- old style serif and sans serif. Most of the other typefaces are too distracting. Serif fonts are much more readable on the paper since they lead the eye from one character to the another, however on screen, the sans-serif fonts are considered to be more readable.

Lowercase and Uppercase:
Texts which are set in lower case are easier to read. However, when text is set in all caps, every word looks like a rectangle, therefore, it’s difficult to read. They give an impression of someone shouting.
However, they are good for headlines.

Lowercase and Uppercase

Letter and Word Spacing

Letter spacing refers to the amount of space between letters whereas work spacing refers to the amount of space between the words. Both affects the readability of the text to a large extent.

Letter and Word Spacing

If you want to learn more about the practical concepts related to the typography please visit us on slideshare design field, do check our website or call us on 9911-782-350 for more details regarding the courses related to graphics, web, animation, post production, multimedia, video editing etc.


Read on SlideShare

Practical Typography or Typography vs Design

Practical Typography or Typography vs Design from Ravi Bhadauria

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