Seo (Search Engine Optimization) and Digital Advertising are both considered by many people to be synonymous or deceptive. It’s of utmost importance to learn the difference between the two most powerful marketing tactics. The fact is they are not synonymous, although they have some similarities.
In this blog, we will explain the differences between Search Engine Optimization and Digital Marketing.
The Meaning of SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is part of digital marketing, as well as it’s a collection of tools as well as best techniques that will help websites to reach higher search engine positions. The objective of Search Engine Optimization (SEO) is to boost the number of organic visits from search engines like Google, Bing, Yahoo, etc. Organic web traffic consists of vital resource of site visitors and potential clients. Search Engine Optimization technique concentrates on obtaining the page on chosen keywords as well as phrases at the highest search position feasible.
In order for the website to be effectively optimized as well as to make the Search Engine Optimization (SEO) method effective, On-page and Off-page optimization need to be dealt with. To start with, after customization of web pages, on-page optimization needs to be done, both on the technical and content front.
The website should be easily structured and readable legible for the Googlebot (Google’s web crawling bot which is also known as “crawler” or “spider”). Web site pages must have top quality as well as the relevant content for targeted keywords.
It mainly focuses on:
- Original and genuine content,
- Internal and external links structure,
- Website performance,
- Keyword density,
- Relevant titles and meta descriptions,
- Image optimization,
- Canonical URL,
- Structured page Roborts.txt, Sitemap.xml, and Error pages 301/404
It mainly focuses on:
- Presence on social media networking sites (Facebook, Twitter, LinkedIn, etc.),
- Blog and guest posts, Articles
- Generating Backlinks (it is essential that the backlinks should look natural and are from trusted and well-rated websites)
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The Meaning of Digital Marketing
In simple terms, digital marketing is the marketing or promotion of products and services by utilizing electronic or digital devices. Such type of promotion is making use of digital tools and also adding value to your clients. Let’s try to understand what digital marketing tools are and exactly how do they vary from traditional marketing tools.
Digital marketing, on the other hand, is made up of modules like:
- SEM (Search Engine Marketing),
- SEO (Search Engine Optimization),
- SMM (Social Media Marketing),
- Content marketing like blogging, articles or video creation,
- Email marketing,
- Online PPC Advertising (Pay-per-click),
- Mobile Marketing (ads targeting mobile devices)
- Affiliate marketing
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Main Difference between SEO and Digital Marketing
If we already know what SEO and Digital Marketing are, let’s find out what the difference between them is.
1. SEO is one of the tools of Digital Marketing
The initial significant distinction between Search Engine Optimization and Digital Marketing is that Search Engine Optimization is one of the tools utilized in the advertising. And in case if you wish to start marketing for your website, you need to initially begin with Search Engine Optimization. A website that is properly optimized for search engines can be a great foundation for numerous other marketing tasks.
2. Free Organic Traffic
The second difference is simply how your website gets website traffic. SEO (Search Engine Optimization) attempts to make the website show up on the highest position in spiders like Google for specific keywords. The higher the page is displayed in the search engine results; the greater free organic website traffic is, while Digital Marketing concentrates mainly on paid traffic and also utilizes Pay Per Click advertising (Google Ads or Facebook Ads) and also various other marketing tools dependent on the company’s budget.
3. SEO Cost vs Digital Marketing Cost
One of the most important differences between Search Engine Optimization and Digital marketing can be described in terms of finance. Let’s first have a look at Search Engine Optimization.
SEO Cost: If the website is optimized properly, it will definitely appear at the top positions in search engine results which will result in an increase of organic website traffic. The additional cost will consist of paying to an SEO Professional on a monthly basis.
Digital Marketing Cost: Nevertheless, digital marketing not only stops at paying for expert solutions. As an example, if a web site appears on the first page of the search engine, or if a company’s ad appears on Facebook, that’s all paid ads as well as additionally the ad campaigns highly relying on business’s budget. When the company’s budget is total exhausts, advertising stops in addition to the company’s website online traffic as well as will be positioned on the very first web page of Google.
Search Engine Optimization and Digital marketing are not identical. Although, they are not same. Search Engine Optimization (SEO) professionals mainly focus on optimizing a website to get the highest rankings in search engine results (SERP) and subsequently boosting free organic traffic.
The advertising professionals concentrate on improving the overall online presence for customers utilizing their corporate budgets, making use of numerous digital tools consisting of paid advertising to accomplish their marketing objectives.
So now you know the distinction in between Search Engine Optimization (SEO) and Digital Marketing.
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