ADMEC Multimedia Courses

Digital Marketing Expert Course

Be the Master of Digital Marketing

Mode: 

Classroom

Duration: 

4 Months
ADMEC Placement Silver Guarantee Course

ADMEC Multimedia Institute which is a renowned digital marketing training institute in Delhi is offering Digital Marketing Expert Course which is an advanced 4 months certificate course. Digital Marketing refers to the marketing of products and services over internet by exploiting digital resources. It is recommended for those who wants to have a career growth in digital sector. Typically, digital marketing is a form of online marketing that involves the promotion of business units by increasing their visibility in search engines. Such form of marketing includes varied means, through which a website can be promoted such as search engine optimization, affiliate marketing, referral marketing, PPC advertising, online advertising, blogging, e-mail marketing, videos and image publishing etc.

This is a comprehensive course which is spread across 4 modules. It offers refined training from the scratch and covers different aspects of digital marketing that one should aware of. Additionally, our projects will give excellent exposure to practices followed in industry and implementation of advanced and latest techniques.

Prerequisites to Join Advanced Digital Marketing Courses in Delhi

  • Familiarity with internet and computer fundamentals is required
  • Interested to learn and explore latest techniques in the world of Digital Marketing

Semesters and Modules: 

Module 1: Digital Marketing and Web Content Creation

In this digital marketing course, we will be teaching you about the basics of internet marketing including what is digital marketing, career and scope in digital marketing, different methods of online marketing etc. which is the part of the first module. This module will create the base and you will be able to laid the foundation for advanced digital marketing courses. Students will also learn how to make simple website in WordPress.

Key Takeaways:

  1. Understanding Marketing and Its Overview
  2. What is Digital Marketing?
  3. Advantages of Digital Marketing Over Traditional Marketing
  4. Designing Graphics in Adobe Photoshop for Marketing
  5. Basics of HTML and CSS
  6. Overview of WordPress

Module 2: On-Page and Off-Page SEO

In this module, students will learn about how to plan and implement on page SEO strategies while targeting the respective keywords. They will also learn about how to play with content optimization and how to make coding search engine friendly. Here, our SEO on-page expert will guide our students how to work with varied coding techniques including robots.txt, creating sitemap, meta tags, keyword proximity, prominence and density under content and many more. Here under SEO off-page contents, our experts will make the students familiar about how to promote your products and services mean how to rank your respective keywords while using varied topologies under SEO off-page optimization. It will also help students in creating distinct accounts in blogs, articles, classified, social bookmarking, content sharing and many more.

Key Takeaways:

  • Basics of Search Engines
  • What is SEO?
  • How to Plan a Search Engine Friendly Website?
  • Planning Site Structure
  • The Theory Behind the Long Tail Search
  • Importance of Keywords for Your Website
  • On-page SEO
  • Off-page SEO
  • Mastering Backlinks
  • Internal Ranking Factors
  • Very Common SEO Mistakes
  • External Ranking Factors
    • Planning Website to upload before server
    • Planning Off-Page Optimization
  • Sitemap
  • Google Webmaster
  • Google Analytics Tips
    • User Management
    • Deploying and Troubleshooting
    • Audience Reporting
    • Advanced Segments
    • Advanced Filters
    • Google Analytics Universal Update
    • Custom Reports
    • Custom Data Import
  • Role of .htaccess file
  • Use of robot.txt file in SEO

Module 3: Social Media Optimization and Marketing

This module will focus on what social media exactly is? and how we can get benefit and promote our business on various social media networks like Facebook, Twitter, Google Plus and YouTube. It will also teach you how to advertise, promote and manage your social media campaigns.

Key Takeaways:

  1. Social Media Optimization: Text, Photos, and Videos
    • Monitoring Your Social Identity
    • Posting Strategies
    • Becoming an Enlightened Social Media User
    • Social Media Growth
    • What Is Social Media?
  2. Social Media Marketing
    1. Facebook Advertising Fundamentals
      1. Facebook Advertising Overview
      2. Understanding Facebook Ads
      3. Creating Facebook Ads
      4. Additional Advertising Options
      5. Managing Existing Ads
      6. Viewing Advertising Data
      7. Implementing Best Practices
    2. Twitter for Business
      1. Using Twitter for Business
      2. Smart Twitter Account Setup for Business
      3. Tweeting Strategically
      4. Creating Engagement Opportunities
      5. Creating a Rich Twitter Experience
      6. Managing Your Twitter Activity
      7. Integrating Twitter with Other Online Marketing
    3. LinkedIn for Business
      1. Developing Your LinkedIn Business Strategy
      2. Finding Your Audience
      3. Engaging Your Audience
      4. Creating a Dynamic Company Page
      5. Content Marketing with Your Company Page
      6. Recruiting with LinkedIn
    4. Google+
      1. Using Google+ Pages for Business
      2. Getting Started
      3. Adding and Customizing Your Information
      4. Google+ Pages Management and Awareness Building
      5. Optimizing Your Google+ Pages for Google+
      6. Tips and Tricks for Marketing with Google+ Pages
      7. Measuring Your Google+ Page Success
      8. Troubleshooting
    5. Blogging Strategies
      1. Blogging Overview
      2. Setting up a Blog
      3. Blog Posting
      4. Blog Marketing
      5. Making Money with Your Blog
    6. Pinterest
      1. Pinterest Basics
      2. Marketing with Pinterest
    7. YouTube
      1. Optimizing Your Channel
      2. Optimizing Your Videos
      3. Uploading Your Videos

Module 4: Various Digital Marketing Techniques & PPC

This module will focus on in-depth concepts of Email marketing, PPC Fundamentals, Affiliate Marketing, Google Analytics and Google AdSense. Students will also be taught the fundamentals of Google AdWords and run PPC campaigns including Search, Display, Shopping and Videos Ads, how to run effective email marketing campaign, uses of tools & making email lists, the art of Affiliate marketing and convert your blog or website into a money making machine, how to monitor your incoming traffic to your website and much more.

Key Takeaways:

  1. Email Marketing and Its Basics
    • Email Marketing Basics
    • Building an Email List
    • Designing an Effective Marketing Email
    • Making Your Email Content Valuable
    • Creating Effective "From" Addresses and Subject Lines
    • Combining Email with Social Media and Mobile Devices
    • Maximizing Your Email Campaign Results
    • Using Newsletter and Emailers
  2. Mobile Marketing & Fundamentals
    • Understanding Mobile Marketing
    • Establishing Your Mobile Foundation
    • Mobilize Your Web Presence
    • Launching an SMS Campaign
    • Managing Mobile Advertising and Commerce Initiatives
  3. Pay-Per-Click Fundamentals
    • Understanding Pay-Per-Click Marketing
    • Getting to Know Google Ads
    • Know About Landing Page
    • Getting Started
    • Creating your account
    • Researching Keywords
    • Creating Your First Search Campaign
    • Creating Your First Ad Group
    • Understanding Quality Score
    • Tracking Ad Performance
    • Optimizing for Performance
    • Using Display Ads in Remarketing Campaigns
    • Leveraging Video Advertising
  4. Using Pay Per Click (PPC) for
    • Google AdWords
    • Facebook Advertising
    • LinkedIn
    • Bing
  5. Up and Running with Google AdSense
    • Understanding Google AdSense
    • Getting Started with AdSense
    • Configuring Your First Ad
    • Using Advanced Ad-Placement Strategies
    • Allowing and Blocking Ads
    • Using Performance Reports
    • Advanced Administration
  6. Test and Assignment

What You Study?: 

  • Designing of website and other required materials
  • Uploading and maintaining your website
  • On-page SEO
  • Off-page SEO
  • Social Media Optimization
  • Social Media Marketing
  • Email Marketing
  • PPC- Google AdWords, Facebook, Yahoo, Bing etc
  • Performance analysis and reports

Career Options: 

Search Engine Optimization Expert, SEO Manager, SEO Project Manager, SEO Specialist, Social Media Optimizer, Link Building Expert, Content Submitter, SEO Executive etc.

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How to Apply?

  • For quick admission, you can visit or call our institute between 8AM to 8PM Monday to Saturday and 10AM to 4PM on Sundays (except 1st and 3rd Sundays and Holidays).
  • If you are looking for online training*, you can directly apply for any of our classroom or online courses after filling the Registration From given here.
  • Our all classroom courses are not available in Online Mode so for more information please call: 9811-8181-22 or 9911-7823-50.
  • If you are applying for online course, you have to pay the Rs.5,000/- (for Indian Students) and USD.100/- (for International Students) as the registration amount*.

*Note: Registration amount is adjustable in your course fee later.

Beneficiary's Bank Details

Beneficiary's Bank Axis Bank Ltd.
IFSC Code UTIB0000431
Swift Code AXISINBB431
Beneficiary's Name ADMEC
Beneficiary Bank Branch D Mall, Sector 10 Rohini (Rohini West)
Account Number 913020012383882

Learning Methodology

  • Professional and eminent mentors with working experience on real-world industry applications
  • Quality training integrated with advanced technologies and follows well-structured course curriculum
  • Personalized training modes and one-on-one attention guaranteed
  • Access to free books by renowned authors in library
  • Continuous evaluation and feedback during the training
  • Regular doubt sessions and revision lectures
  • Dedicated and efficient lab attendant to assist you in complex projects
  • Portfolio development showcasing projects for each application/software
  • Globally recognized course completion certificate and diploma
  • Resume preparation and interview guidance
  • Commercial Art classes by industry professionals to make you good in conceptualizations
  • Offers placement support through dedicated job portal
  • Lifetime support related to technology/ software

Why Join Us?

  • ISO 9001:2015 Certified for Quality and Management
  • Interactive classes with practical and result-oriented teaching methodology
  • Conducts extra-curricular activities like special workshops, quizzes, design competitions which can enhance students knowledge
  • Special scholarship programs for meritorious candidates
  • Air-conditioned and fully power backed up labs
  • 100% Free of cost training scheme for underprivileged candidates
  • Easy monthly installment schemes
  • Tie-ups with many hostels for outsiders
  • Industrial and outdoor trips on regular intervals
  • Windows and Mac Operating Systems
  • 7 Days Open for all the students and working professionals
  • High-tech labs with unlimited internet
  • Daily notifications if not attends class
  • Publish monthly reports for Attendance and Performance status
  • Conduct Best Student of the Month Award every month to boost the competitiveness at the center among the students
  • Very good placement record
  • Students are working in World's Big 4 Companies
  • At last we recommend you to watch all the students feedbacks videos because faces of students will always speak truth.

Training Mode: 

  • Classroom
    • Regular (3-6 Classes each 90 minutes in a week)
    • Fast-Track (Course duration will be half as you attend 6-9 classes each 90 minutes in a week)
    • Weekends (Sat and Sun 3-4 classes each 120 minutes in a week)
  • Online (All above modes are available for online students too)
    • Regular (3-6 Classes each 90 minutes in a week)
    • Fast-Track (Course duration will be half as you attend 6-9 classes each 90 minutes in a week)
    • Weekends (Sat and Sun 3-4 classes each 120 minutes in a week)

*Terms & Conditions Apply

 

Registered Address

ADMEC MULTIMEDIA INSTITUTE
C-7/114, IInd Floor, Sector- 7, Rohini, Delhi- 85
Landmark: Rohini East Metro Station
Helpline 1: +91 9811 - 818 - 122ADMEC on WhatsApp
Helpline 2: +91 9911 - 782 - 350ADMEC on WhatsApp