Due to information revolution in the world, every individual wants to be connected with other parts of the world through varied means of information and communication technology. Hence, the importance of print media in every day’s life has really increased.
Print media is one of the oldest and basic forms of mass communication. It uses physically printed media, such as newspapers, magazines, billboards, posters and journals to reach consumers, business customers and prospects.
In a fast-changing world of information technology, many thought the existence of print media is in danger, as it was being thought it would be overtaken by the television and the Internet. But because of upsurge in readership of many quality newspapers and magazines prove that the print media will always have a major role in everyday life of a person who wants to be well informed. For example: even while traveling you will see a hoarding on the side of a bus or at the back side of an auto. Without even stepping out of your home, the newspaper has advertisements with creative designs & images.
It is all because of easy accessibility, affordability, portability and above all, the authenticity of information makes print media so essential to the spectators without any discrimination on economic standards.
What is Printing Media Design?
It is basically an art of choosing and placing visual elements such as typography, images, symbols, and colors together to convey a message to an audience.
Role of Graphic Designer in Print Media
A lengthy story of an interesting topic and a high-quality content with facts may go unread by most of the readers mainly because of its bad presentation. But a story that deals with a topic may generate interest in the readers if it is presented in an attractive manner graphically.
A graphic designer has a major role in the making of a good newspaper, brochure, banners, signage, posters, catalogs, flyers and magazine. Other than focusing on overall looks, a professional graphic designer uses his visual skills using best graphic design applications to make the information an attractive presentation.
“A tiny illustration or sketch can sometimes be more effective and communicative than words”
Career Options in Print Media
Career in this field can be very rewarding for those who wants to be part of media industry. Printing and graphics industry is among those industries which need highly trained and creative professionals. Job prospects for graphic designers continue to be vast & ever-growing in the print industry. The opportunities of exploring creative career opportunities can vary from print production for out–of–home media to creating advertisement for newspapers & magazines.
Some of the Common Job Titles in this Field:
- Graphic Artist/ Designer
- Art Director
- Creative Director
- Production Artist
- Layouting Artist
- Image Editor
- Digtal/ Matte Painter etc.
If you are designing graphics for print media, it is essential to be familiar with print designing. It is a vast field and every graphic designer should make themselves acquainted with the rules of print designing and latest graphic design applications.
The best way to acquire these skills is by joining professional graphic design training institute which offers bothshort-term and long-term certificate and diploma courses. These courses in popular graphic design applications like Illustrator, CorelDraw, InDesign, QuarkXPress etc, will help any individual to create eye-catching visual designs and learn how all its related materials will be tactically used which will attract users in an amicable way to build confidence and curiosity in the brand without losing the significance of its contents and what it stands for.