ADMEC Multimedia Courses

Google Ads Master Course

A Complete Google Ads Course for Beginners

Mode: 

Online and Classroom

Duration: 

2 Months

Google Ads Master Course at ADMEC Multimedia Institute is an advanced Pay Per Click (PPC) course. The course is spread across two months duration. At ADMEC students will get advanced training in varied aspects of Google Ads which enable them to attract more customers, how to reach people at the right time, advertising locally and globally etc.

Training in Google Ads Master Course includes design of essential promotional materials using Photoshop, HTML5 and CSS3, Ads account creation, keyword planning for Ads, creation of campaigns, creation of first search campaign, looking at quality score, tracking ad performance, Google Ads assessment, analysis of reports etc.

Eligibility to Join Google Ads Master Course

Candidate must have good knowledge of computer basics and internet. Knowledge of website designing tools would be an added advantage.

Semesters and Modules: 

Please go through the content and topics of this course.

Getting to Know Ads

  • Explaining online advertising
  • Understanding pay-per-click advertising
  • Benefits of Ads for a business
  • Understanding Ads advertisements types
  • Understanding Google’s network

Know About Landing Page

  • What is a Landing Page?
  • Importance of Landing Page
  • Types of Landing Pages
  • Does Landing Page matters for Ads?
  • Planning a Landing Page
  • Create Landing Page using Photoshop, HTML, and CSS

Getting Started

  • Creating your account
  • Exploring the Ads account structure
  • Managing campaigns and ad groups
  • Exploring the Ads’ interface

Researching Keywords for Ads Campaigns

  • What is keyword research
  • Understanding keyword match types
  • Using negative keywords in Ads
  • Evaluating a keyword
  • Using the Keyword Planner tool

Creation of Your First Search Campaign

  • Creating a new campaign
  • Targeting locations and languages
  • Setting your bidding strategy and budget
  • Setting your delivery and advanced settings
  • Using ad extensions in Google Ads

Creating Your First Ad Group

  • How to write effective text ads
  • Creating an ad group in Google Ads
  • Working with additional ad groups
  • Using bid adjustments

 Looking at Quality Score

  • Understanding the Ads auction
  • Understanding Quality Score
  • Identifying Quality Score issues
  • Improving Quality Score

Tracking Ad Performance

  • Defining conversions for your campaigns
  • Using Ads Conversion Tracking
  • Installing Conversion Tracking code
  • Google Analytics to Ads Linking

Performance Optimization

  • Measuring return on investment (ROI)
  • Enabling and finding conversion metrics
  • Using the Conversion Optimizer
  • Testing your ads with split tests
  • Understanding the balance between performance and volume

Using Display Ads in Remarketing Campaigns

  • Understanding remarketing in Ads
  • Creating a remarketing list
  • Using display formats
  • Creating a remarketing campaign

Leveraging Video Advertising

  • Understanding video ads
  • Using YouTube TrueView formats
  • Creating a video campaign
  • Reading video campaign reports

Google Ads Assessment

What You Study?: 

  • Designing of Image Advertisements
  • Animated Advertisements in GIF
  • Landing Pages using Adobe Photoshop, HTML, and CSS
  • Interface of Google Ads and Editor
  • Creation of Ad Groups and Campaigns
  • Keywords Selection
  • Bid and its Management
  • Extensions
  • Settings
  • Audiences
  • Auto Targets
  • Exploring Dimensions
  • Segments and Filters in Ads
  • Ads' Tools and Opportunities Features
  • Payments and other Issues etc

Career Options: 

PPC Expert, Google Ads Professional, Google Ads Executive, Landing Page Designer, Emailer Designer, Newsletter Designer etc

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How to Apply?

  • For quick admission, you can visit or call our institute between 8AM to 8PM Monday to Saturday and 10AM to 4PM on Sundays (except 1st and 3rd Sundays and Holidays).
  • If you are looking for online training*, you can directly apply for any of our classroom or online courses after filling the Registration From given here.
  • Our all classroom courses are not available in Online Mode so for more information please call: 9811-8181-22 or 9911-7823-50.
  • If you are applying for online course, you have to pay the Rs.5,000/- (for Indian Students) and USD.100/- (for International Students) as the registration amount*.
  • Group sessions such as sketching, workshops etc. are not available online.

*Note: Registration amount is adjustable in your course fee later.

Beneficiary's Bank Details

Beneficiary's Bank Axis Bank Ltd.
IFSC Code UTIB0000431
Swift Code AXISINBB431
Beneficiary's Name ADMEC
Beneficiary Bank Branch D Mall, Sector 10 Rohini (Rohini West)
Account Number 913020012383882

Learning Methodology

  • Professional and eminent mentors with working experience on real-world industry applications
  • Quality training integrated with advanced technologies and follows well-structured course curriculum
  • Personalized training modes and one-on-one attention guaranteed
  • Access to free books by renowned authors in library
  • Continuous evaluation and feedback during the training
  • Regular doubt sessions and revision lectures
  • Dedicated and efficient lab attendant to assist you in complex projects
  • Portfolio development showcasing projects for each application/software
  • Globally recognized course completion certificate and diploma
  • Resume preparation and interview guidance
  • Commercial Art classes by industry professionals to make you good in conceptualizations
  • Offers placement support through dedicated job portal
  • Lifetime support related to technology/ software

Why Join Us?

  • ISO Certified for Quality and Management
  • Interactive classes with practical and result-oriented teaching methodology
  • Conducts extra-curricular activities like special workshops, quizzes, design competitions which can enhance students knowledge
  • Special scholarship programs for meritorious candidates
  • Air-conditioned and fully power backed up labs
  • 100% Free of cost training scheme for underprivileged candidates
  • Easy monthly installment schemes
  • Tie-ups with many hostels for outsiders
  • Industrial and outdoor trips on regular intervals
  • Windows and Mac Operating Systems
  • 7 Days Open for all the students and working professionals
  • High-tech labs with unlimited internet
  • Daily notifications if not attends class
  • Publish monthly reports for Attendance and Performance status
  • Conduct Best Student of the Month Award every month to boost the competitiveness at the center among the students
  • Very good placement record
  • Students are working in World's Big 4 Companies
  • At last we recommend you to watch all the students feedbacks videos because faces of students will always speak truth.

Training Mode: 

  • Classroom
    • Regular (3-6 Classes each 90 minutes in a week)
    • Fast-Track (Course duration will be half as you attend 6-9 classes each 90 minutes in a week)
    • Weekends (Sat and Sun 3-4 classes each 120 minutes in a week)
  • Online (All above modes are available for online students too)
    • Regular (3 Classes each 90 minutes in a week)
    • Fast-Track (Course duration will be half as you attend 6 classes each 90 minutes in a week)
    • Weekends (Sat and Sun - 2 classes each 120 minutes in a week)

*Terms & Conditions Apply

 

Registered Address

ADMEC MULTIMEDIA INSTITUTE
C-7/114, IInd Floor, Sector- 7, Rohini, Delhi- 85
Landmark: Rohini East Metro Station
Helpline 1: +91 9811 - 818 - 122ADMEC on WhatsApp
Helpline 2: +91 9911 - 782 - 350ADMEC on WhatsApp