Top 10 Advertising Agencies in the World
Advertising is an unique arena in itself and to understand it you need to go for advanced Advertising course but before that start thinking about advertising that you know well and you love to interact with them. Almost all the advertising agencies have some kind of uniqueness which strengthen the target audience memory and make them memorable to remember a particular product.
There are so many advertising sites in the world, out of which I have made a list of 10 taglines. You may not agree with it. Here you may think some brands are missing, or some don't deserve to be on the list.
1. Ogilvy & Mather
Ogilvy & Mather is a New York City-based advertising, marketing, and public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. It is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world.
Clients: Amazon, Coca-Cola, IBM Cloud, Perrier, Dove, American Express
A bottle Love Story Campaign - Coca-cola
Build the future campaign – Lego
2. Mullen (We are different kind of beast)
Mullen is the best American advertising agency around and was founded in 1970 by Jim Mullen in Boston.
Because of its capability of early adaptation of social media,
It has been successful in landing the “most influential” client in the century. It is excellent in content creation, brand planning, user experience designing, performance analytics and studying the influence of digital and technology production. It is the third best agency in the country. Mullen is one of the top 10 innovative marketing and advertising companies.
It is 2017 global creative pr agency of the year and MullenLowe Mediahub partnered with Netflix on two incredible campaigns, ‘Earn Your Power’ and ‘Unblockable ads,’ both of which have been recognized as two of Adweek’s Best Media Plans for 2017.
Clients: Google as well as others like JetBlue, Zappos, Acura , century, 4Seasons, Jetblue, ask.com.
Notable Campaigns: Monster.com, super bowl commercial When I Grow Up
HumanKinda – A short film for JetBlue
MoodRoads Campaign for Acura
3. McCann Worldgroup
McCann (formerly McCann Erickson) is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry. McCann Worldgroup is a leading global marketing services company comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design) and PMK-BNC (entertainment/brand/popular culture)
Clients : L’OREAL, TV Doctors of America, MasterCard, Cigna, Nespresso
Comin’ Home - Nespresso Campaign
YoursTruly – Loreal Campaign
4. Publicis Groupe
It was founded in 1926 in France and is owned by Maurice Levy including Saatchi & Saatchi and Leo Burnett. Recently it took full control of BBH and acquired a long string of digital specialists including Digitas, Razorfish, and Sapient. In 2016 it split its media networks i.e Starcom MediaVest and Zenith Optimedia into four separate units. It provides marketing, communication, and digital transformation services, POS, video editing etc.
Clients: Citi, Coca-Cola, Garnier, Rogers, Lobsterd, Vicks, American Airlines etc.
Citi Double Cash Campaign
Doctors of the World Campaign
5. Dentsu (Japan)
There is no advertising agency that dominates its home market as completely as Dentsu of Japan and it is a multinational media and digital communications who have his office in London(U.K) and was founded by Jerry Bhulman and it is this agency which controls around 30% of all that country's mass media advertising.
Recently its profile outside Asia was not very known but Dentsu began to change that imbalance with a few carefully selected acquisitions. Its first big breakthrough came with the purchase of New York agency McGarry Bowen. That was topped by the bolt of Ageis which owns the global media networks of Carat and Vizeum.
Clients: It includes Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull.
BIG “Burger King” Campaign, Japan
It is now controlled by French media group Vivendi and is a American Advertising agency founded in 1991. It controls advertising network Havas Worldwide (known as Euro RSCG until 2012) and is the fifth largest communications group in the world, as well as small collection of other agencies which are known as Arnold Worldwide. The former flagship of Euro RSCG in Paris has also established a separate identity under the name BETC.
Clients: Lacoste, IBM, Air France, The Colombian National Road Safety Agency
Air France Campaign
Campaign for The Colombian National Road Safety Agency
7. Grey Global (Adverting Giant)
Grey global was founded in 1917 by and has its headquarters are situated in New York .It was the most innovative company in 2015 as it has extended its services in advertising, public relations, public brand development and interactive marketing. It has various subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, GWHIZ, and WING.
Grey Group Powerhouse :Advil, Canon, Cover Girl, and Proctor & Gamble
Pantene Gold Series Commercial
Volvo Cars – LifePaint Commercial
8. Droga 5 (Digital Native)
It is a global advertising agency set up in NewYork in 2006. It works across all platforms including broadcast, print, digital, social, experiential and out-of-home. It has been in the top-ranked of 10th agency of the world.
Droga5’s Clients include BBC, Blizzard Entertainment, The Coca-Cola Company, Farfetch, Georgia-Pacific, Google, Heineken, Hennessy, Johnsonville
Google’s new phone, the Pixel 2, “Ask more of your phone” campaign
MailChimp’s first major marketing campaign, “Did You Mean MailChimp?”
BBDO is arguably the world's most admired creative network, having won more industry awards since 2005 than any other. Its roots were first laid down by George Batten, who was later to provide the first B in BBDO and has a collection of world prestigious clients. It is generally among the top tier of agencies in each market in which it operates and offers a broad range of marketing services in most countries, sometimes through locally acquired and separately branded specialist subsidiaries or affiliates.
It has a presence in 18 countries in Latin America.
BBDO Clients: Subway, Hot Wheel, Fisher price, Pepsico, HP
Foot Locker Audio Tour
HP Star Wars™ Special Edition Notebook campaign - KeepReinventing
10. Y and R (Young & Rubicam) - Resist the usual
It is known as one of the most iconic advertising agency and has its headquarters situated in New York and was founded by John Orr Young. It is one of the most ideal company specializing in advertising, digital and media.
Young and Rubicam started in 1978 and is a full-service agency executing both online and off-line advertising and has approximately 200 employees with more than $250 million in annual billings.
Clients: Sony, Adobe, Burger King, Dell, and Chevron.
Dell Campaign - Magic
McWhopper – BurgerKing Campaign
Creative ideas in advertising are always encouraged. It shows what a customer is thinking and what he wants. After reading this blog, you would love to enroll yourself in advertising and Graphic design courses of ADMEC multimedia institute. Which you should choose? Visit our websites and venture our new favorite advertising and Graphic Design courses.
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