ADMEC Multimedia Courses

Internet Marketing Expert Course

Training Mode: 

Online and Classroom


04 Months
Internet Marketing Expert Course

Our Internet Marketing Expert Course is an advanced 4 months course. Internet Marketing refers to the marketing of products and services over internet. Typically internet marketing or web promotion is a form of online marketing that involves the promotion of business units by increasing their visibility in search engines. Such form of marketing includes varied means, through which a website can be promoted such as search engine optimization, affiliate marketing, referal marketing, PPC advertising, online advertising, blogging, e-mail marketing, videos and image publishing etc.

Internet Marketing Expert Course is a comprehensive program at ADMEC Multimedia Institute. The course is spread across 4 months duration. The Internet Marketing Expert Course offers refined training from the scratch and covers different aspects of internet marketing that one should aware of. The course explores internet marketing and web content creation, on-page and off-page SEO, social media optimization & marketing, optimum use of Facebook, Twitter, LinkedIn for business, Google+, Blogging Strategies, Pinterest, You Tube, email marketing, online advertising, e-commerce marketing, etc. Additionally our projects based on Internet Marketing will give excellent exposure to experience industry standard environment and implementation of advance techniques in real life needs.

Prerequisites to Join Internet Marketing Expert Course

Our Internet Marketing Course is a complete digital marketing course means you don't need to be very good in advanced computing and other things. You just need to know internet and computer fundamentals to join this course.

Module 1: Internet Marketing and Web Content Creation

  1. Understanding Marketing
  2. Website Creation

Module 2: On-Page and Off-Page SEO

  1. How to Plan a Search Engine Friendly Website?
  2. Basics of Search Engines
  3. What is SEO?
  4. The Theory Behind the Long Tail Search
  5. Importance of Keywords for Your Website
  6. Tips for on-page SEO friendly website
    1. Internal Ranking Factors
    2. Planning Site Structure
  7. Very Common SEO Mistakes
  8. External Ranking Factors
    1. Planning Website to upload before server
    2. Planning Off-Page Optimization

Module 3: Social Media Optimization and Marketing

  1. Social Media Marketing
  2. Facebook Advertising Fundamentals
    1. Facebook Advertising Overview
    2. Understanding Facebook Ads
    3. Creating Facebook Ads
    4. Additional Advertising Options
    5. Managing Existing Ads
    6. Viewing Advertising Data
    7. Implementing Best Practices
  3. Twitter for Business
    1. Using Twitter for Business
    2. Smart Twitter Account Setup for Business
    3. Tweeting Strategically
    4. Creating Engagement Opportunities
    5. Creating a Rich Twitter Experience
    6. Managing Your Twitter Activity
    7. Integrating Twitter with Other Online Marketing
  4. LinkedIn for Business
    1. Developing Your LinkedIn Business Strategy
    2. Finding Your Audience
    3. Engaging Your Audience
    4. Creating a Dynamic Company Page
    5. Content Marketing with Your Company Page
    6. Recruiting with LinkedIn
  5. Google+
    1. Using Google+ Pages for Business
    2. Getting Started
    3. Adding and Customizing Your Information
    4. Google+ Pages Management and Awareness Building
    5. Optimizing Your Google+ Pages for Google+
    6. Tips and Tricks for Marketing with Google+ Pages
    7. Measuring Your Google+ Page Success
    8. Troubleshooting
  6. Blogging Strategies
    1. Blogging Overview
    2. Setting up a Blog
    3. Blog Posting
    4. Blog Marketing
    5. Making Money with Your Blog
  7. Pinterest
    1. Pinterest Basics
    2. Marketing with Pinterest
  8. YouTube
    1. Optimizing Your Channel
    2. Optimizing Your Videos
    3. Uploading Your Videos
  9. Introducing to the Major Popular Social Networking Sites
  10. Social Media for Photo and Video
    1. What Is Social Media?
    2. The State of the Internet
    3. Social Media Growth
    4. Becoming an Enlightened Social Media User
    5. Posting Strategies
    6. Monitoring Your Social Identity

Module 4: Various Internet Marketing & PPC

  1. Email Marketing Basics
    1. Email Marketing Basics
    2. Building an Email List
    3. Designing an Effective Marketing Email
    4. Making Your Email Content Valuable
    5. Creating Effective "From" Addresses and Subject Lines
    6. Combining Email with Social Media and Mobile Devices
    7. Maximizing Your Email Campaign Results
  2. Pay-Per-Click Fundamentals
    1. Understanding Pay-Per-Click Marketing
    2. Getting to Know Google AdWords
    3. Know About Landing Page
    4. Getting Started
    5. Creating your account
    6. Researching Keywords
    7. Creating Your First Search Campaign
    8. Creating Your First Ad Group
    9. Understanding Quality Score
    10. Tracking Ad Performance
    11. Optimizing for Performance
    12. Using Display Ads in Remarketing Campaigns
    13. Leveraging Video Advertising
  3. Facebook Advertising Using Pay Per Click (PPC)
  4. Using Linkedin Pay Per Click (PPC)
  5. Using Bing Pay Per Click (PPC)
  6. Ecommerce Marketing
  7. Mobile Marketing & Fundamentals
    1. Understanding Mobile Marketing
    2. Establishing Your Mobile Foundation
    3. Mobilize Your Web Presence
    4. Launching an SMS Campaign
    5. Building Mobile Applications
    6. Managing Mobile Advertising and Commerce Initiatives
    7. Regulation, Resources, and the International Perspective
  8. Google Analytics Tips
    1. User Management
    2. Deploying and Troubleshooting
    3. Audience Reporting
    4. Advanced Segments: Part One
    5. Advanced Segments: Part Two
    6. Cohorts and Filters
    7. Advanced Filters
    8. Remarketing
    9. Google Analytics Universal Update
    10. Google Analytics API
    11. Universal Analytics Migration
    12. Custom Reports
    13. Custom Data Import (Dimension Widening)
    14. Real World Dimension Widening: Part One
    15. Real World Dimension Widening: Part Two
  9. Affiliate Marketing & Its Fundamentals
    1. About Affiliate Marketing
    2. Understanding Fundamental Affiliate Marketing Principles
    3. Preparing for Affiliate Marketing
    4. Rolling Out Your Affiliate Efforts
    5. Day-to-Day Work
  10. Up and Running with Google AdSense
    1. Understanding Google AdSense
    2. Getting Started with AdSense
    3. Configuring Your First Ad
    4. Using Advanced Ad-Placement Strategies
    5. Allowing and Blocking Ads
    6. Using Performance Reports
    7. Advanced Administration

Training Mode: 

  • Regular
  • Fast-Track
  • Weekends (Sat/Sun)
  • Only Sundays
  • Online
  • Others

How to Apply: 

If you require any further information regarding our Internet Marketing Expert Course please contact our institute at email: phone: +91 (0) 981 181 8122.

What You Study: 

  • Designing of website and other required materials
  • Uploading and maintaining your website
  • On-page SEO
  • Off-page SEO
  • Social Media Optimization
  • Social Media Marketing
  • Affiliate Marketing
  • Referal Marketing
  • Email Marketing
  • PPC- Google AdWords, Facebook, Yahoo, Bing etc
  • Performance analysis and reports

Why Join Us?: 

Because we provide professional and practical training of SEO in our institute with guarantee. Our institute offers 100% Placement support also.

Learning Methodology: 

We are professionals so we understand what our industry expects from you. Our methodology is very practical and transparent.

We don't teach for the results while we discuss results to teach you.

Career Options: 

Internet Marketing Expert, SEO Expert, WordPress Designer, SMO Expert, SEO Executive, PPC Professional, On-page SEO Expert, Off-page SEO Expert etc

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