ADMEC Multimedia Courses

SEO Master Course

Duration: 

3 Months

Search Engine Optimization (SEO) is widely used technique of digital marketing over the internet. SEO tricks & techniques enable the website owners to rank higher in search engine result pages (SERPs). That is to say, “higher the visibility in search engines, probability of being visited by great amount of audience”.

Ranking higher in search engines is a complex process can only be possible through Search Engine Optimization (SEO) techniques. ADMEC Multimedia Institute is the well-established institute in Delhi-NCR imparting sophisticated training in SEO the field of Digital Marketing. At our institute students of SEO Course will get trained in advanced SEO techniques which enable them to make business websites rank higher and reachable to large amount of audience.

ADMEC’s SEO Master Course is an advanced course in Search Engine Optimization (SEO) which covers designing of essential stuff like website and ads, on-page and off-page seo, smo etc. The SEO Master course is spread across 2½ months duration. Here students will get trained in fundamentals of search engine & their algorithms, types of SEO, keywords research & analysis, on-page and off-page optimization, social media optimization, performance analysis and reports etc.

Prerequisites to Join this Advanced SEO Course

Candidates who want to pursue Advanced SEO Master Course from our institute should have familiarity with Windows or Mac operating system, and basic computer & Internet skills only. Prior knowledge of web page designing using graphic software, and HTML & CSS would be an added advantage.

Chapter 1: Introduction to SEO

  • What is SEO?
  • Why SEO is important for a business?
  • A General overview on all SEO best practices    
  • What is a search engine?
  • Anatomy of a search engine
  • Types of search engine  
  • Primary search engines
  • Secondary search engines
  • Targeted search engines  
  • What is query interface?

Chapter 2: Search Engines and their Algorithms

  • About search engine results pages
  • Explaining crawlers, spiders, and robots
  • Important search algorithms
  • Retrieval and ranking in SEO
  • Search characteristics
  • How search engines work
  • SEO means hard work!

Chapter 3: Types of SEO and How they are used?

  • White hat SEO
  • Black hat SEO
  • Gray hat SEO

Chapter 4: What you need before Starting SEO for a Website

  • You need a website
  • Installing WordPress
  • Exploring WordPress
  • WordPress themes
  • WordPress extensions
  • Creating a website using WordPress
  • Hosting & Domain
  • Uploading website on server
  • You need image ads too

Chapter 5: The Theory Behind the Long Tail Search

  • What is long tail search?
  • How the long tail act
  • Characteristics of long tail keywords
  • Broad head vs. long tail

Chapter 6: Importance of Keywords for Your Website

  • Why keywords are important
  • Research of keywords
  • Selecting keywords
  • Patterns, proximity, and stemming
  • Natural language vs. Boolean searches

Chapter 7: Tips to Build A SEO Friendly Website

Part-1: Internal Ranking Factors

  • Amount of text on a page
  • Keyword density
  • Location of keywords on a page
  • Text format and SEO
  • Creating Meta tags
  • Keywords in links
  • Content is king
  • Long-term content planning
  • Keyword density and SEO

Part-2: Planning Site Structure

  • Domain name
  • Number of pages
  • Page name or URL planning
  • Image name planning
  • About heading tags and their planning
  • Alt attribute
  • Link title

Part-3: Very Common SEO Mistakes

  • Errors (401, 404, 301 and 302 etc...)
  • Canonical error
  • Handling page redirections
  • Checking HTTP requests
  • Checking validation of your HTML and CSS

Chapter 8: External Ranking Factors

  • Why inbound links are important
  • Link importance (citation index)
  • Link text (anchor text)           
  • Relevance of referring pages
  • Increasing link popularity
  • Link building strategies

Chapter 9: Preparing Website to Upload on Server

  • Add favicon
  • XML sitemap creation
  • Add code for Google webmaster
  • Add code for Yandex webmaster
  • Add code for Bing and Yahoo web master
  • Add code for Google Analytics
  • Add urls for Facebook, Twitter, LinkedIn, Google+ etc…

Chapter 10: Does Hosting & Domain Matter for SEO?

  • Types of Hosting
  • Types of Domain
  • How to select search engine friendly domain
  • Tips for SEO friendly hosting

Chapter 11: Planning Off-Page Optimization

  • URL submission taking in account
  • Article submission and its role in SEO
  • Blog submission
  • PPT submission and tips how to create
  • Directory submission
  • Classified submission
  • Press release submission
  • Forum posting and guest comment
  • Image optimization
  • Video optimization
  • PDF submission
  • Local Listing
  • Question and Answers

Chapter 12: Social Media Optimization

  • Blogging
  • Social search
  • Social networks
  • Facebook
  • LinkedIn
  • Twitter
  • RSS Feeds
  • Google+

Chapter 13: Overview of various Internet Marketing

  • Display advertising
  • Email marketing
  • Interactive advertising
  • Cloud marketing
  • Affiliate Marketing
  • Referal Marketing

Chapter 14: Preparing Status Reports

  • Live projects
  • How to plan weekly SEO
  • How to create status for client
  • Analysis report
  • Alexa Ranking
  • Analysis our competitors

Training Mode: 

  • Regular
  • Fast-Track
  • Weekends (Sat/Sun)
  • Only Sundays
  • Online
  • Others

How to Apply: 

If you require any further information regarding our Advanced SEO course please contact our institute at email: admission@admecindia.co.in phone: +91 (0) 981 181 8122.

What You Study: 

  • Designing of website and other required materials
  • Uploading and maintaining your website
  • On-page SEO
  • Off-page SEO
  • Social Media Optimization
  • Performance analysis and reports

Why Join Us?: 

Because we provide professional and practical training of SEO in our institute with guarantee. Our institute offers 100% Placement support also.

Our Brochure: 

Career Options: 

SEO Expert, WordPress Designer, SMO Expert, SEO Executive, Senior SEO, On-page SEO Expert etc

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