Advertising Design

Advertising Design is specifically concerned with the promotion of products and services and all students will gain knowledge and understanding of the design, marketing and promotional design strategies that will be used to convince an audience to become a consumer. Students will be expected to use their design skills together with their understanding of business and marketing objectives in order to achieve successful advertising campaigns.

The emphasis will be upon understanding the power of imaginative visual and textual advertising communication. Hence subjects such as visual studies, concept development, and the cultural and social context of advertising will be developed. In addition students will gain a knowledge and understanding of a wide range of advertising processes and systems for example; internet advertising; press advertising; TV-film and radio advertising, billboard/ transport advertising and also corporate identity and branding.

Learning outcomes Dur: 12 Months

Advertising Design programme combines two semesters to prepare all the students for print and electronic advertising mediums. In first semester of this programme, you will learn everything related with print media advertising. For thorough study, we have divided it into three modules again. First module is covering everything which is essential to design a better corporate identity by the means of print media. Second module is the production base, here you will be learning advanced techniques of layouting and designing, and third module completes the first semester, in this module we will teach you how to prepare your designs for further processing in printing press etc.

Modules

In previous semester, we have a very close study of print media/ graphic designing. In this second semester, we will disclose a new and very modern medium of advertising and branding. This semester, Web Design & Interactivity comprises of everything that comes within screen based promotion such as websites, presentation designing, intro designing, and interface designing etc.

This course curriculum is a complete solution to the design, creation, and maintenance of the web pages and web sites. With it, you will learn how to critically evaluate web site quality, maintain quality web pages, web design standards, why they're important, and learn to create and manipulate images.

Modules

Collaborative Project

Students will have to work with client side projects/ live projects and will have a degree of flexibility in choosing the orientation of their project. Students will work as a team and will be jointly responsible for the planning, conduct and outcome of the project, under the supervision of a member of staff acting as a guide. The project will be a significantly-sized production, with the objective of producing an output reflecting a real world need, together with accompanying documentation.

Learning Methodology:

• Implementation would be based on instructional design principles
• Classroom exercises, quizzes, and home assignments
• Continuous evaluation and feedback during the training
• Student has to pass through a very strong assessment system: Project Training,
• Practical Test, Theoretical Test, and a discussion (Viva)