Advertising Design - Sem II

Web Design & Interactivity

In previous semester, we have a very close study of print media/ graphic designing. In this second semester, we will disclose a new and very modern medium of advertising and branding. This semester, Web Design & Interactivity comprises everything comes within screen based promotion such as websites, presentation designing, intro designing, and interface designing etc.

This course curriculum is a complete solution to the design, creation, and maintenance of the web pages and web sites. With it, you will learn how to critically evaluate web site quality, maintain quality web pages, web design standards, why they're important, and learn to create and manipulate images.

Modules

In this module, we will discuss about geometric design order. It is a necessary element in all design and a complement to creativity. It explores creative applications for a geometrical approach to page composition. Classic proportional systems are explored, including such as the golden section, golden spiral, Fibonacci sequence, root 2 rectangle, and the rule of thirds. You'll also investigate how to use lines and shapes as graphic elements to create a sense of order. Lines, curves, circles, angles, bars and squares, and patterns are all explored as possible tools for structuring a layout. The lesson concludes with a discussion on the importance of balance, negative space, and strong focal points. In the exercise, you'll apply these principles to a web template or a web header. Underlying paragraph will also touch some important terms, so please go through carefully:

Principles of Web Design, Designing and Planning Web Pages, Designing Web Buttons and Icons, Creating Web Templates, Web Colors, Web Typography, Browsers and Design Limitations, Compression Techniques, Good vs Bad Web sites, Web Site Designing A Few Analysis, Web File Formats, Online Advertising, Pop-ups.

Timeline Based Animation, Using Actions Scripts, Creating Dynamic Forms, Designing New Sounds, Controlling Pitch and Tempo, Synchronizing Sounds in Animations, XML an Overview, Creating Dynamic Websites in Flash with XML, XML Galleries, Designing with Tables & Frames, Format Web Pages With CSS, Designing Interactive Banners & Web Ads, Publishing Files for web Ads, Publishing Files for Web, Creating Forms in swf, Embedding & streaming Videos, Using Components, Launching a Web Site, Integration & Testing, Case Studies and Projects.

Web Hosting, Domain?, Designing Site Maps, Search Engine Optimizations & Graphics Optimizations, Site Architecture, Navigation System, Tips for Fast Loading Web Sites, Competitive Technologies, Reverse Engineering, Overview of E-learning Solutions, CMS Applications, Web Management, Future Technologies and Portfolio Development.