Advertising Design - Sem I

Graphic Design & Artistry

Advertising Design programme combines two semesters to prepare all the students for print and electronic advertising mediums. In first semester of this programme, you will learn everything related with print media advertising. For thorough study, we have divided it into three modules again. First module is covering everything which essential to design a better corporate identity by the means of print media. Second module is the production base, here you will be learning advanced techniques of layouting and designing, and third module completes the program, in this module we will teach you how to prepare your design to forward your job to printing press etc.

Modules

This section explores the structural foundations of layout design how designers use grid systems to unite text, images, and other page elements within an overall visual communication. Case studies explore how the masters constructed fluid designs on firm foundations. You'll learn how elements such as margins, markers, modules, and flow lines help to unify a page or spread. Then you'll examine applications for the common grid systems used by designers: manuscript grid, column grid, modular grid, and hierarchical grid. In the exercise, you'll apply these concepts to the design of a 4-page magazine spread.

Computer Basics, Internet & Networking, Introduction to Graphic Design, Raster & Vector Graphics, Drawing Vector Shapes and Illustrations, Measurement & Sizing. An Introduction to Drawing Techniques, Production Requirements for Single and Multicolored Artwork, Conceptual Thinking in Creativity. Developing a Personal Illustration Style, Case Studies and Projects.

Advanced Raster Techniques, Collage and Masking, Image Retouching and Color Balancing, Using Filters, Backgrounds Design, Logos and Corporate Identity Design, Typography, Color vs Design, Color vs Computers, Brands & Brands Identities, Designing Brochures & Catalogues, Layouts for Newspapers, Magazines & All Kinds of Publications, Case Studies & Projects.

Our defined curriculum is giving thorough knowledge of latest techniques of Pre Press & Post Press. The term "Pre-Press & Post-Press" used in the printing and publishing industries for the processes and procedures that occur between the procurement of a written manuscript and original artwork.

Print & Monitor Resolution, File Formats, Scanning Techniques, Post Script an Overview, PS vs PDF, Using PDF, Checking Print Files, Trapping and Overprinting, Colour Separations, Types of Dots, LPI, Paper Sizing, Printing Techniques, Costing Methods, Dealing with Service Bureau, Pre-Flighting, Post-Press-Folding's, Buildings, Laminations, Case Studies, and Portfolio Development.