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SEO is a strategy of online marketing or a process of optimising a website to rank high in
Search Engines to improve the volume and quality of traffics to a web page from major search engines.
The higher a web site ranks in the results of a search, greater are the chance that site will be visited
by an user. When someone types a word or phrase into search engines (like Google) looking for your
product, you want to appear on the first or second page of the search results. Search engines rank
websites by the quality of incoming links to a site from other websites. If your website get link from
another site then it’s a vote for your site in ‘eyes’ of search engines. It is really a simple and interesting
process that you will enjoy doing yourself. SEO is important not only for the high ranking in search
engines but also for the good return on investment.
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| Learning outcomes |
Dur: 3 months |
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| Website and Web Technologies |
volume I |
| Search Engines |
volume II |
| SEO and how it works? |
volume III |
| Factors for SEO |
volume IV |
| Advanced SEO Techniques |
volume V |
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Website and Web Technologies |
volume I |
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HTML, Logo and its Importance, Attractive Designs and Patterns, Content Writing and Copyrighting,
Call to Action, Copyscape and Duplicate Content Issues, Coding Standards, Usage of all Tags,
Larger Website Creation Techniques, CSS |
Search Engines |
volume II |
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A web search engine is a tool designed to search for information on the World Wide Web.
The search results are usually presented in a list of results and are commonly called hits. The
information may consist of web pages, images, information and other types of files. Some search
engines also mine data available in databases or open directories. Web search engines work by storing information
about many web pages, which they retrieve from the html itself. These pages are retrieved by a Web crawler
(sometimes also known as a spider) — an automated Web browser which follows every link on the site.
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SEO and how it works? |
volume III |
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Title, Meta Tags, Heading Tags, Anchor Text, Page Limit Size, Number of links on a page, Site Maps,
keyword Research, Search Site Functionality, Store Searched Keywords, Coding Standards,
SEO Header and Footer, Image Tag Optimization, Robots.TXT, SEO Site Analysis, website SEO
Report. |
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Factors for SEO |
volume IV |
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Book marking Page/Site, Favicon.ico, Feedback Form, Testimonials, Refer to your Friend,
Add Newsletters, Content Writing, Web Analytics, web 2.0, CMS Software, Blogs and Social
Media Sites. |
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Advanced SEO Techniques |
volume V |
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Dynamic Page Optimization, Flash Optimization, URL Rewriting, Advanced Keyword Research,
Competitor Research, Localization - Local Optimization, Categorization, Internal Links Structure
Bonus: A Project to train real time & refine skills. |
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Collaborative Project |
Students will have to work with client side projects/ live projects and will have a degree of flexibility in choosing the orientation of their project. Students will work as a team and will be jointly responsible for the planning, conduct and outcome of the project, under the supervision of a member of staff acting as a guide. The project will be a significantly-sized production, with the objective of producing an output reflecting a real world need, together with accompanying documentation. |
Learning Methodology: |
- Implementation would be based on instructional design principles
- Classroom exercises, quizzes, and home assignments
- Continuous evaluation and feedback during the training
- Student has to pass through a very strong assessment system: Project Training, Practical Test, Theoretical Test, and a discussion (Viva)
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