As our industry’s technologies and methodologies advances, websites and web applications have become increasingly more complex. What used to be a static medium has progressed into a very rich and interactive experience. Every business nowadays needs a website that is dynamic as well as engaging at the same time. This helps them to attract the customers in such a way that they feel connected as well as there are more chances of them buying or purchase the products or services that are offered to them.
Many people get confused between UI as well UX. But both of these are entirely different. Though UI and UX are dependent on each other but have their own roles to play. UI designers just focuses on the designing part whereas UX developers focuses on design as well as how can that design be used as interactively.
What is User Experience?
User experience (UX) is about how a person feels when interfacing with a system. The system can be a website, a web application or desktop software.
- User experience is how a person feels when interacting with a digital product.
- UX encompasses a lot of factors that are controllable by designers and developers. These factors include usability, accessibility, performance, design/aesthetics, utility and overall human interaction.
- It is the experience and connection which a user feels when using a site or product.
- Usability is a key component of overall user experience.
Why is UX Important?
In terms of design, user experience is just as important as visual identity. It doesn’t matter how your website or application looks like if people don’t know how to interact with it.
Simply put UX is all about how you are going to fulfil the needs of the user. With UX we allow the customer to have a positive experience so the user can come back to the system if it needs the same solution instead of searching for the new one. To achieve this the main goal should be simplifying the navigation throughout the system and should understand how to use it effectively.
One of the most complex types of sites includes retail or online sales. This kind of site needs to be well-organized to have clear and easy navigation to use to make a secure purchase process. This is also true in the case of websites that are around for a long duration, like retail sites. For example Amazon has worked on the same UX principle for years.
Use Multiple Data For Analyzing
The User Experience does not depend on one person it changes from person to person so monitoring or targeting a specific person or group may not yield the result as expected. To get better results, conduct research, survey or talk to your customers or users and getting feedback is a very important aspect here as this will give you the idea what your audience wants.
Neglecting the concepts of UX can result in a complicated site that users will not come back to. Developing a rich interaction based experience will result in users returning to a site which is the ultimate goal.
UX Design Key Components
However, the complete concepts of UX can be not be taught or explained in the class or an article here are few important few points that one should not ignore.
Audience
Get to know your audience what they need and provide a very clean and simple solution to it. Interview the existing user and get their view on the system you are working on, what they like or don’t like in it.
Information Architecture
IA i.e., Information Architecture i.e., all about providing a satisfactory structure with proper navigation in the application or website which should not depend upon the browser. The main task in this is to hit and try different ideas to achieve the goal and offer the best.
Interaction Design
Interaction Design is all about creating a design that is conceptual and users would also like to try their hands on that. This means adding proper colors, fonts, icons, audios, videos, graphics, images, etc.
Visual Design
Visual Design, yes, you see and you know it!!! The design should be such that as soon as one sees the site they come to know what it is all about. It is all about using the elements in a written way such that they look elegant, classy, attractive, and appropriate at the same time.
Accessibility
Making it accessible to all keep in mind that everyone is different not just in views and ideology but physically and they will also be using your system and this is also part of the UX design to consider them and make it seamless to all users.
Wireframes and Mockups
Don’t go for the development just now start from scratch design the wireframes which will give you the preview of the system before finishing and a chance to eliminate any design problems. It plays a vital role if you want to achieve the perfect look as well as features in your app.
Creating mock-ups is also important, this can be just after the wireframes and this can also be used for testing on the users.
Give the mock-ups to different people even if they are not from the same field or have no idea what it is as this will give you a chance to monitor how a newbie will react to it and how easily they can figure out the features.
Read more about: Accessibility, how it affects the design and why its important?
Five Benefits to Adding UX to Design
- Increased productivity,
- Increased sales,
- Reduced training and support costs,
- Reduced development time and costs,
- Reduced maintenance costs and increased customer satisfaction.
Some Good Examples of UI
1. Apple
2. Squarespace
3. EMyth
4. Fantasy
5. Bakken & Baeck
User experience is not something you learn once. It is ever changing and involves a lot of trial and error with every new viewer you encounter. However, it is significant to understand that user experience is a part of everything a company does. Every action taken should have the user experience in mind and it all starts with the design.
Web designers and developers can offer user experience expertise and think in their design strategy is worth more to companies and are in higher demand. To learn about the same join the best web design and development institute in Delhi such as ADMEC Multimedia Institue and grasp the knowledge from industry expert professionals.
Presentation on SlideShare:
Introduction to User Experience Design
Introduction to User Experience Design from ADMEC Multimedia Institute
